As professionals, we all understand the importance of changing with the times. In 2018, internet marketers are moving into video and photo-rich platforms, as these sites are projected to take up more than 82 per cent of bandwidth by 2021.

However, this can be a tough shift to make, as many of us have reservations about our physical appearance.


We live in an image-driven society


While the rise of television and beauty magazines in the 20th Century is primarily responsible for society’s obsession with perfection, the internet has kicked this trend into overdrive.

From YouTubers who shoot to fame largely because of their good looks to Instagram accounts featuring flawless models, the stakes have been raised to lofty heights when it comes to appearances.

Most of us will never meet these standards, but that’s okay – rapport in the real world is driven more by the substance of our message rather than how on point our mak-eup is.


Scopophobia is a real thing


Despite this, some judge their looks harshly – convinced they are not photogenic, they avoid the camera at all costs.

Some are so disturbed by the prospect of their image getting out into the world, they cancel plans if there is even the slightest possibility their picture might be taken there. There is a story about one woman who was so mortified by her looks, she cut out her face from every photo in her wedding album.

People who suffer from this level of apprehension likely suffer from scopophobia – the fear of being seen or stared at by others.


Even Miss Universe can be camera shy


Think only those whose appearance is less than perfect suffer from this affliction? Even the most objectively beautiful women can harbour the fear of being captured in an unflattering pose.

In 2016, Miss Universe Puerto Rico winner Kristhielee Caride was stripped of her crown for refusing to be photographed. After admitting to officials she had a photography phobia, they took away her title, as they maintained it was part of the job for her to be recorded during her attendance at public events.

Was it abhorrent for the people behind Miss Universe to take such a stance? Certainly. However, we tell this story to drive home an important point – if you are terrified of cameras, you are far from alone.


Getting comfortable on camera is not an impossible task


If the thought of appearing on video or in photos gives you severe anxiety, making an appointment with a psychiatrist is a prudent first step.

Putting your image out there may be essential for business success today, but if the thought of stepping in front of the lens makes you nauseous, you’ll need to sort out your neuroses first before you can disarm the deep seeded feelings behind your phobia.

After accomplishing this, there are other steps you can take to make it easier to have your photo snapped or be recorded.

Deep breathing exercises, thinking of funny memories or remembering most people share the same insecurities as you will go a long way to put your mind at ease as you expand your comfort zone.


Creating video


Creating video content should be a vital part of your marketing strategy. Unlike copy, videos provide the opportunity to promote your events or new products through clear and engaging visuals.

Millions of internet users watch online video content daily. With such a huge potential audience, it’s important that you create a good video to attract their attention.

Your first video might not yet be a polished piece but that’s ok. Inexperience, nerves, and fear can result in a bad performance. However, you can easily overcome those hurdles by taking note of the above tips.

So, here’s to you and the next part of your life journey as you prepare to get over your fear of being photographed and videoed.

Tracy Walsh

Founder at Tracy Walsh
Tracy is an entrepreneur, author, TV presenter, video coach and unstoppable force, dedicated to helping women with a message to look good on camera.
Tracy Walsh
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