Bootstrapping a Brick and Mortar Business

Bootstrapping a Brick and Mortar Business

I think it was somewhere around age 5 or 6, when I realised I didn’t like people telling me what to do. I liked calling the shots and leading people. In every corporate-type job I ever had, I either worked my way up to manager quickly, or worked directly under the...
Is your management style in question?

Is your management style in question?

It comes as no surprise that women in managerial roles are often perceived as emotional and bossy while their male counterparts who portray similar management characteristics are perceived as powerful, strong leaders. The differences in perception of leaders has been...
Is gender bias holding us all back?

Is gender bias holding us all back?

We’ve heard a lot over the years about the need for employers to provide flexible and part-time work opportunities for women to allow them to manage the care of children while getting back to work, but stories of men wanting to work less are only just coming to the...
5 Signs You Need to Re-brand Your Business

5 Signs You Need to Re-brand Your Business

Rebranding a business is a common move for companies both big and small. Your brand is something that is on every client facing touch point so it plays a very important part in how your business is perceived. A brand is more than just a logo, it’s a visual...
How two busy Melbourne mums started up smart

How two busy Melbourne mums started up smart

Co-founders, Carly Pountney and Cassie Sanghvi, are no strangers to juggling many different hats. Both are full time mums, career women and the brains behind the Melbourne based ‘smart skincare’ start-up, The Base Collective. Founded in 2016, the business’ range is...
How self-belief helped this business owner

How self-belief helped this business owner

My business idea came to me when I was pregnant with my first son in 2012. I desperately wanted to buy him a baby box as I slept in one in Finland myself but there were none available in this part of the world. It would have been expensive to ship one over from...
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