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The keys to capturing the modern market

The keys to capturing the modern market

It is easy to see that the marketing landscape has changed in recent years. Social media, the ever-evolving digital landscape and the impact of technology on our lives means business owners need to constantly regroup and re-assess how they go to market. Consumer...
Remote work is working

Remote work is working

“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change” – Charles Darwin   Adapt or perish   The blunt succinctness of this statement seems to cut like a double edged...
Women in STEMM: we’ve got this!

Women in STEMM: we’ve got this!

After 25 years in leadership roles within the biopharmaceutical and medical research sector, I decided to leave my comfort zone for a more uncertain, and more exciting path in start-ups. My passion for STEMM (the sector encompassing science, technology, engineering,...
How to avoid these 3 common PR mistakes in 2018

How to avoid these 3 common PR mistakes in 2018

If you’ve decided that 2018 is the year for your brand to become the go-to in your industry, you need to consider Public Relations (PR) as an essential part of your marketing and communications strategy. Before you even think about contacting a journalist or sending a...
Fighting fatigue when you go back to work

Fighting fatigue when you go back to work

The first few weeks (or month) of work after the Christmas holidays are tough. Gone are the days of lounging by the pool, toasting sunsets with champagne, and mornings with no alarm clocks. Like all good things, holidays must come to an end but there are ways to make...
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