This post has been brewing in me for weeks now and I am still baffled at the levels we seem to compete at as mums, let alone working mums.

I feel like I am back in high school…


The dorky young dancer girl with the wrong clothes and weird body with all the competition that seems to be out there in the world of being a mum.

How are we meant to keep up with it all?


Are we meant to be so prefect that we don’t need to eat and sleep just so we can be labelled ‘Super Mum’. NO!

After a few calls this week where people have said how amazed they are at what I do, my team and my ability to juggle, people think I am a ‘Super Mum’. It is time to share the truth: the wheels fall off here too. I have bad days where things don’t go to plan and I end up crying when I just can’t handle it anymore. After all, I am a mum, not ‘Super Mum!’

I had a call this week where I ended up in tears after being on the phone to another mum in business. I had tried to explain that I was a mum and human, just like the mums I support in business. I got off the phone to be made to feel like I had no idea what busy is. Why do we do this to each other?

I began to wonder why I try, why we bother to offer support to families in business.


Why we’ve created a community where we can reach out to each other if we are going to tear each other down… then I got out and did some networking!

I met some amazing mums in business as well as dads. I saw mums talking, helping and supporting each other; I got a hug from a stranger that made my week when she said our site had saved her business. That is when I felt proud about what we do!

Emotionally, being a mum in business can be hard, especially if you work from home – you juggle the kids and are isolated from the people contact you are used too. We need to take care of us as mums and support each other through this journey. The appearance of a calm duck on the surface most often means scrambling hectic feet underneath.

Being a mum is the most amazing and most judged job in the world.


I remember when a girlfriend told me that I give my daughter (we call her Miss C), too much food. I felt like crap and then I thought a bit more about it – it was her way of coping with her little boy not eating like Miss C.

‘Super Mum’ is an ugly concept and an ideal that keeps us all striving to be something no one can ever be so I say: stop trying!

Why not try being a mum, not ‘Super Mum?’; I think we would all be happier in the end.

Linda Reed-Enever

When it comes to public relations, marketing and the media – Linda Reed-Enever is the quintessential “go to girl”. Linda not only understands publicity but lives and breathes it, connecting people and ideas through her PR Company ThoughtSpot PR, her highly successful media agency, Media Connections, and her innovative online business community Business Business Business.

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