Whether via our online community and magazine where women share their own versions of success, or by utilising storytelling to maximise business results with Public Relations (PR) and copywriting strategies, storytelling is the fabric that unites us.
Led by professional writer, PR consultant and published author, Sarah Cannata, we believe in equality, diversity and providing women with a voice via our platform without fear of ridicule or shame. When we combine collaboration, leadership, passion, vulnerability and courage, we’re capable of anything. Real progress is not inevitable, we have to use our voices and stories to fight for it.
Are you ready to join a community of people dedicated to empowering women to become tomorrow’s leaders by tapping into the power of storytelling? Are you ready to position yourself as a leader, achieve your business goals and drive change through storytelling? Welcome to This Woman Can!
Storytelling is Your superpower
I work a lot with groups of clients. Very often these groups comprise of leaders and quite regularly they are a mix of people leaders and team members. I've spent countless hours working with people to grasp the concepts I talk about here. The people who approach me...read more
Imagine waking up everyday utterly exhausted. You know the aches and pains you get when you have the flu? Imagine living with the sort of pain that makes those flu symptoms seem like a good, manageable day. Imagine losing your memory, your brain function and not being...read more
Across Australia, thousands of extraordinary and talented people dedicate their lives to science, technology, engineering and mathematics (STEM) fields. Each and every day, we see and are amazed by the work from STEM-related fields - from the design of new technology...read more
Fat. Pig. Disgusting animal. It’s incredibly difficult to find the silver lining in a situation where a man who levels these words at women is elected as the President of the United States. And yet, Donald Trump’s objectification of women merely forms background...read more
I was privileged to be raised believing that I could grow up to be anything I wanted to be. It took me nearly three decades to realise that this message was something of a double-edged sword. There were paths that it became clear early on would not be my route...read more
I have a vivid memory of myself as a fourteen-year-old throwing myself onto mum and dad's bed, face down just screaming into the blankets. At that exact moment I felt so betrayed, forgotten, unseen and unheard by life itself. Right then and there I felt no hope for...read more
“The key thing I love about Sarah is the way she focuses on quality and strategy, as opposed to quantity. Anyone can get you tonnes of exposure in low quality places, but Sarah takes the time to get to know your brand and gives sound advice on how to best position you in the market. She is about making you newsworthy, as opposed to getting you exposure, which really takes you to a higher standard. She’s very knowledgable – working with her has been the best decision for my brand.”Shevonne
“Sarah is brilliant at taking dry, complex content and turning into something engaging and digestible so that people actually want to read it! She’s capable of writing across a variety of sectors and channelling different audiences. Sarah is passionate about using storytelling to maximise business results and drive change.”Michelle
“Sarah is my ‘secret weapon.’ She captures my podcasts so perfectly and adds a whole new dimension to my blog posts now. I have never liked writing so Sarah takes my podcasts and radio interviews and turns them into a lovely summary that I can easily post. So easy – so convenient!! She has taken my business to a new level and she is the ‘one to watch’ for sure!!”Keith
“I didn’t need a blog writer, I had plenty of time to write 4 blogs a month. And then reality hit! I didn’t have more than 5 minutes a week to do this. And then I found Sarah. She is fabulous! Not only did she provide ideas for my blog topics, but she wrote the content too. Sarah is a pleasure to work with, she responds promptly and provides me with great content every month. Thank you!”Kristine