Whether via our online community and magazine where women share their own versions of success, or by utilising storytelling to maximise business results with Public Relations (PR) and copywriting strategies, storytelling is the fabric that unites us.
Led by professional writer, PR consultant and published author, Sarah Cannata, we believe in equality, diversity and providing women with a voice via our platform without fear of ridicule or shame. When we combine collaboration, leadership, passion, vulnerability and courage, we’re capable of anything. Real progress is not inevitable, we have to use our voices and stories to fight for it.
Are you ready to join a community of people dedicated to empowering women to become tomorrow’s leaders by tapping into the power of storytelling? Are you ready to position yourself as a leader, achieve your business goals and drive change through storytelling? Welcome to This Woman Can!
Storytelling is Your superpower
Sunday morning. Another hot Melbourne day. I’d braved through the heat to make it to my local shopping centre where I’d already visited a few stores to find the book I was after: Sarah Wilson’s, First, We Make The Beast Beautiful. There were no copies everywhere I...read more
How are you feeling today? It's almost the end of February and for those of us in the U.K, the nights are still dark and spring feels very far out of reach... and how about those New Year's resolutions? I like to call this the 'doubt dip' The initial wave of...read more
Nearly 1.5 million Australians aged between 25-64 years are currently separated or divorced. It's a scenario many people are impacted by at some point in their lives and sadly, often on more occasions than one. Unfortunately, the anger and heartache it causes is...read more
I have had many struggles and disappointments in my life, like you may have had. Nothing came easy, and I often wondered “Why me?” I have suffered deep heartbreak, the loss of close loved ones, a number of surgeries, many years of trying to extend my family while...read more
Storytelling is the fabric that unites us and with the rapid rise of technology, almost everyone has the power to share their story. While the most successful businesses have understood the power of storytelling for quite some time, it’s time for us as individuals to...read more
Since I was a child, I’ve always been happy to spend time by myself. Whether it’s cycling to the beach, dining by myself at a restaurant or venturing on a solo trip overseas, I value my alone time. Yet I never once envisioned myself living alone on a full-time basis –...read more
“The key thing I love about Sarah is the way she focuses on quality and strategy, as opposed to quantity. Anyone can get you tonnes of exposure in low quality places, but Sarah takes the time to get to know your brand and gives sound advice on how to best position you in the market. She is about making you newsworthy, as opposed to getting you exposure, which really takes you to a higher standard. She’s very knowledgable – working with her has been the best decision for my brand.”Shevonne
“Sarah is brilliant at taking dry, complex content and turning into something engaging and digestible so that people actually want to read it! She’s capable of writing across a variety of sectors and channelling different audiences. Sarah is passionate about using storytelling to maximise business results and drive change.”Michelle
“Sarah is my ‘secret weapon.’ She captures my podcasts so perfectly and adds a whole new dimension to my blog posts now. I have never liked writing so Sarah takes my podcasts and radio interviews and turns them into a lovely summary that I can easily post. So easy – so convenient!! She has taken my business to a new level and she is the ‘one to watch’ for sure!!”Keith
“I didn’t need a blog writer, I had plenty of time to write 4 blogs a month. And then reality hit! I didn’t have more than 5 minutes a week to do this. And then I found Sarah. She is fabulous! Not only did she provide ideas for my blog topics, but she wrote the content too. Sarah is a pleasure to work with, she responds promptly and provides me with great content every month. Thank you!”Kristine