Led by professional writer, PR consultant and published author, Sarah Cannata, we believe in equality, diversity and providing women with a voice via our platform without fear of ridicule or shame. When we combine collaboration, leadership, passion, vulnerability and courage, we’re capable of anything. Real progress is not inevitable, we have to use our voices and stories to fight for it.
Are you ready to join a community of people dedicated to empowering women to become tomorrow’s leaders by tapping into the power of storytelling? Are you ready to position yourself as a leader, achieve your business goals and drive change through storytelling? Welcome to This Woman Can!
Storytelling is Your superpower
Put down the phone and give your mind a break from social media
For some, checking social media has become a full-blown addiction where likes, comments, and shares are craved. This has even seen some Australians prefer virtual interaction to face-to-face conversation. Such was the case for me My Instagram addiction had grown...
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Mother’s Day: celebrating the importance of being a mum
Can you believe it, Mother’s Day is already just around the corner… so it’s time to start reflecting on the amazing woman in your life who made you and your existence on this planet possible. Mother’s Day is a day to celebrate the sage advice and life lessons... ...
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A refugee in search of happiness
At first glance, Ferial Youakim appears similar to any other woman. She has a successful business as an image consultant, an adoring husband and three grown-up children who make her proud. Beyond what’s visible on the surface, Ferial’s remarkable story epitomises...
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Is your story as newsworthy as you think it is?
As the editor of a media company, I receive my fair share of pitches. Within any given week, I receive hundreds of emails from people or Public Relations (PR) professionals asking if I’m interested in publishing a story. A good majority fall into the category of...
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The keys to capturing the modern market
It is easy to see that the marketing landscape has changed in recent years. Social media, the ever-evolving digital landscape and the impact of technology on our lives means business owners need to constantly regroup and re-assess how they go to market. Consumer...
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Creating a new life after tragedy strikes
On 28th May 2014 Kerry Anne Nelson returned from her family business to find her husband had passed away unexpectedly at home. The next day Kerry Anne asked herself one question: “Do I let my passion die with him, or do I follow it with everything I have?” She decided...
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